Promotion: in 2023 Bentley Motors launched an structure and design-centred journey expertise round Scandinavia, with highlights that included a keep at Wingårdhs’ forest resort in Sweden and a tour of BIG’s studio in Copenhagen.
The Extraordinary Journey Scandinavia tour was certainly one of a collection of curated journey experiences introduced by Bentley in 2023, providing the chance to discover engaging locations from behind the wheel of its luxurious automobiles.
The five-day, four-night tour began in Stockholm, the place company had been collected from the airport in a chauffeured Bentley and brought to their first night time’s keep within the world-renowned Ett Hem resort.
With interiors created by designer Ilse Crawford, the resort is thought for merging luxurious with a sense of dwelling, with areas that encourage company to loosen up and mingle as if at a manor home.
The resort hosted a welcome reception, dinner within the library and a nightcap for the small celebration of company on day one to get to know one another.
On day two, attendees took the wheel of certainly one of a number of Bentley fashions on provide and started the journey south via Sweden’s forests, with Scandinavia’s most interesting structure and design locations guiding the way in which ahead.
For lunch, the tour stopped at Naturehouse, a sustainability-focused lakeside spa by Tailor Made Arkitekter that merges the types of a barn and a greenhouse, earlier than persevering with to succeed in the Trakt Forest Lodge in Småland within the afternoon.
Designed by Wingårdh structure studio, the resort options simply 5 suites which are raised excessive into the treetops on stilts, giving company the prospect to really feel immersed in nature.
The suites are “a real illustration of Bentley’s design values of sustainability, materiality, and innovation” mentioned the model, and company had the chance to loosen up within the sauna or sizzling tub earlier than becoming a member of the resort house owners Sandra and Mattias Sälleteg at a drinks reception.
The night additionally included dinner in a forest close to the resort, which was made by Michelin star chef Niklas Ekstedt and celebrated pure components coming collectively “to create one thing better than the sum of its elements”.
Day three noticed the group proceed the drive south via Sweden’s forests and cease for lunch at Wanås Lodge and Sculpture Park, constructed round two transformed stone barns with interiors by Kristina Wachtmeister.
They then drove on via Malmö and throughout the Öresund Bridge, the longest bridge in Europe, connecting Sweden and Denmark, earlier than switching to chauffeured transport as soon as once more for the ultimate stretch of the journey to Copenhagen.
With lodging on the Nimb Lodge in Tivoli Gardens, company had ample alternative to discover Copenhagen, together with dinner at a world-renowned Nordic restaurant after which a metropolis tour hosted by the Danish Structure Centre.
There was additionally a tour of Bjarke Ingels Group’s studio, hosted by a member of the crew who gave insights into their artistic apply. Lunch was additionally held inside “the beating coronary heart” of the workplace.
Bentley’s Extraordinary Journey continues within the UK in 2024 with a programme the place attendees will expertise a scenic route beginning at Crewe, the house of Bentley Motors, to The Macallan Property in Speyside, Scotland. The UK programme runs from 19 to 22 August and a pair of to five September.
For extra data and to register curiosity, go to the Bentley web site.
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This text was written by Dezeen for Bentley as a part of a partnership. Discover out extra about Dezeen partnership content material right here.
