Rainwear model Rains has juxtaposed minimalist restraint with free-form up to date artworks inside its revamped flagship retailer in Aarhus, Denmark.
The model’s first-ever retailer, initially opened in 2016, was up to date with the introduction of commercial touches resembling graffiti and stainless-steel {hardware} alongside customized works by native artists.
“We need to tickle the shoppers’ curiosity,” Rains’ in-house design workforce instructed Dezeen.
On the centre of the shop, Danish artist Jacob Egebjerg performed with the conference of the money desk by creating an unlimited sculptural factor to envelop this purposeful space.
Carved from polystyrene foam, the sculpture resembles a cascade of liquid caught mid-splash, which tumbles from the recessed, illuminated ceiling right down to the concrete flooring in a nod to the model’s waterproof rainwear.
“The shop was the primary Rains retailer ever and we actually needed to manifest that with a unprecedented set up,” the design workforce defined. “Egeberg was tasked with making a murals with an built-in desk that might entice the eye of passers-by.”
“It brings a distinction to the clear shapes and surfaces of our level of sale,” the workforce added. “Our merchandise are very clear, so so as to add contrasts to our shops, we use shapes and surfaces to create this duality.”
Permitting Egebjerg’s sculpture to take centre stage, the remainder of the shop is an train in cool, restrained minimalism.
Show instances are fashioned from industrial supplies resembling stainless-steel and glass, chosen for its clear qualities.
“Your eye can see the total room and is not blocked by a non-see-through materials,” the workforce defined. “The merchandise are simply floating within the room.”
Echoing the qualities of the glass and metal, the Rains workforce used large-format concrete tiles for the ground, making a “trendy, refined however nonetheless easy base for the sculpture”.
Downstairs, in a uncommon concession to softness, the design workforce opted for a customized black carpet with a distressed patina impact – one other nod to the commercial.
“The carpet was chosen to offer the white room a distinction and a few extra depth, whereas additionally offering some nice acoustic advantages,” the design workforce defined. “The uncooked ‘scratchy’ print has been chosen to match the uncooked expression within the partitions and ceiling.”
On this stage, a futuristic black show plinth was carved from the identical polystyrene foam because the sculpture on the bottom flooring.
In opposition to a palette of greys and whites, color leaps out within the type of one other site-specific art work: a graffiti-inspired piece that decorates the staircase, designed by Rains and realised by native artist Peter Birk.
“Once we work with exterior artists, we additionally allow them to specific themselves so their private type shines by,” the model defined.
Different sculptural store interiors featured on Dezeen embrace a swimwear pop-up by SKIMS with a three-tiered diving board at its coronary heart and an “otherworldly” moss-covered set up at a luxurious bag retailer in Putrajaya, Malaysia.
The images is by Rains.
