Structure studio BoND has designed the New York headquarters for Brazilian style model PatBo, which options pink scaffolding and rugs based mostly on drawings by Roberto Burle Marx.
The workplace and showroom for PatBo occupies a 7,000-square-foot (650-square-metre) loft, which spans your entire seventh ground of a historic constructing on Fifth Avenue.
Because the model’s world headquarters, this house serves a number of functions: showcasing the model’s attire; offering workplace house for employees; internet hosting consumers and occasions.
“Our largest problem was to divide the house in keeping with the showroom’s new program whereas preserving its loft-like openness,” mentioned BoND co-founder Noam Dvir.
To create partitions that double as shows, the designers selected scaffolding parts on which clothes could be hung and shelving could be put in.
“They’re so available, so New York of their character, and really simple to adapt to completely different situations,” mentioned Daniel Rauchwerger, BoND’s different co-founder. “Furthermore, they’re cheap and have a youthful, more energizing really feel that works so effectively with the spirit of a PatBo studio.”
Scaffolding has been utilized in a wide range of retail environments for its versatility and ease of set up, together with a vivid yellow Calvin Klein retailer reworked by Raf Simons and Sterling Ruby, and a boutique for Wardrobe NYC designed by Jordana Maisie.
Painted pale pink within the PatBo showroom, the commercial scaffolding takes on a extra female look, which units the tone for the remainder of the showroom.
Curved couches, pleated pendant lamps and tambour panelling all add to the comfortable aesthetic and additional align with PatBo’s model expression.
Round becoming rooms surrounded by curtains enable purchasers to strive on the colorful clothes in the principle showrooom.
A second showroom space for internet hosting purchaser appointments and casting calls consists of minimal clothes racks with brass rails and oak frames.
This house is closed off from the reception, however nonetheless seen by means of massive glass panels that enable gentle from the outside home windows to move by means of.
Non-public places of work alongside the far aspect of the loft additionally characteristic glass doorways for a similar goal, and add to the sensation of openness and transparency all through the showroom.
“It is not meant to be too valuable or delicate, however somewhat a spot the place a bunch of inventive professionals can really feel inspired to maneuver issues round and make it their very own,” mentioned Dvir.
Atop the picket flooring are rugs based mostly on the drawings of Brazilian modernist and panorama architect Roberto Burle Marx, designed in collaboration with São Paulo-based Punto e Filo.
Vibrant furnishings and potted crops additionally contribute to the Brazilian vibe within the house, and complement PatBo’s vibrant clothes.
Behind the showroom is a bar space, that includes a pink stone counter with rounded corners, and a sink positioned inside a curved area of interest that has mirrored sides.
“It is a house that mixes parts of workplace, retail, and hospitality,” mentioned Rauchwerger. “With that, it is ready to function an actual embassy for PatBo as a model.”
Rauchwerger and Dvir, each former journalists, based BoND in 2019 after working as architects at OMA, WeWork and extra.
Their studio’s earlier tasks have included the renovation of a darkish Chelsea condo right into a light-filled house.
The images is by Blaine Davis.
Undertaking credit:
Undertaking staff: Daniel Rauchwerger, Noam Dvir, Liza Tedeschi
