Promotion: long-running Finnish design honest Habitare will happen in Helsinki in September together with its returning commerce platform Habitare Professional.
Operating for greater than 50 years, Habitare is Finland’s main design honest and dwell artistic occasion, offering a platform for the Nordic nation’s designers and types.
The occasion will curate the most recent furnishings, lighting and equipment, in addition to showcase materials innovation.
The honest is now interesting to extra worldwide guests as a part of a drive to spice up Finland’s profile as a design vacation spot.
“Finland, which was simply topped the happiest nation on the planet, is a hidden gem of the Nordics. Design is within the DNA of each Finn and an appreciation for nature, craftsmanship and design high quality runs deep, as evident within the structure of Finnish houses,” mentioned Habitare.
Final 12 months, as many commerce gala’s sought to evolve within the wake of the coronavirus pandemic, Habitare relaunched Habitare Professional with a brand new initiative and route.
A commerce and business-to-business platform, Habitare Professional is a reimagining of the standard design commerce honest format. It has been revived for 2024 following its profitable debut final 12 months.
Habitare Professional options interactive workshops supposed to stimulate conferences, questions and conversations. Networking occasions are additionally held within the house, which features a central bar and assembly lounge.
The format is meant to supply rising and established manufacturers with a degree enjoying subject and a chance to showcase merchandise to a focused enterprise viewers.
“The actual social media is interplay with folks within the flesh,” mentioned Habitare Professional artistic model supervisor Hanna Laikola.
“Digital advances to fulfill and current merchandise are incredible, however nothing beats a artistic assembly in a bodily setting.”
With the honest attracting each commerce and shopper attendees, Habitare’s precedence this 12 months is to introduce worldwide guests to new Nordic manufacturers and introduce Finnish guests to worldwide manufacturers, in addition to current Finland as a hub for sustainability-focused innovation.
The honest’s theme for 2024 is Layers, in reference to the “layered and lived-in really feel of houses, areas and objects”. Habitare will function an exhibition created by Yatofu, a design studio based mostly in Helsinki and Shanghai, that displays this theme.
“The theme reminds us of the cyclicity of design, the revival of types and the way previous and new exist aspect by aspect in each second,” mentioned Yatofu.
Going down within the Messukeskus conference centre in central Helsinki, Habitare will run from 11 to fifteen September with the primary three days devoted to commerce attendees.
The programme will function a number of talks with architects and designers corresponding to Fredrik Paulsen, in addition to displays from thinkers, teachers and foundations, together with the Alvar Aalto Basis.
Native showrooms within the Helsinki metropolis centre can even open up through the honest to host occasions together with product launches and events. In line with Habitare, native companies profit from elevated visibility by collaborating with the honest.
Since its launch in 1970, Habitare has attracted over 50,000 guests and 400+ exhibitors. To seek out out extra about Habitare, go to the honest’s web site. Commerce guests can register to attend right here, utilizing the code HABIPRO24. Non-trade guests should purchase tickets right here.
The pictures is by Eeva Suutari until in any other case said.
Partnership content material
This text was written by Dezeen as a part of a partnership with Habitare. Discover out extra about Dezeen partnership content material right here.
