Dior inventive director Kim Jones has designed a bottle, decanter and pair of monochrome trainers for drinks model Hennessy.
Named the Hennessy X.O x Kim Jones assortment, the trio of items goal to mix “cognac and couture” and are the primary within the Hennessy X.O Masterpiece collection to be created by a dressmaker.
Jones is the newest high-profile designer to recreate a bottle for Hennessy following industrial designer Marc Newson and designers Frank Gehry and Daniel Libeskind.
Nevertheless, the HNY Low Sneakers are the primary trainers ever created for the drinks model.
“I needed it to be elevated and stylish, to mirror each the lengthy heritage of cognac and my very own design values,” mentioned Jones.
“I needed it to really feel such as you’re nearly wanting into the bottle,” he continued. “It is a glass of cognac in sneaker kind.”
Knowledgeable by early basketball sneakers, the trainers have a easy design with a grooved rubber sole, imprinted with cognac vines on its base, and a nubuck leather-based higher.
Jones needed to create a monochrome look, with brown sole and laces and a cognac-toned higher that create a coach that nods in direction of each the cognac itself and the bottle.
“We took the small print from the bottle just like the ribbon across the bottle, which turned very shiny, and that turned the laces, the little you may see, the eyelets and issues mirrored within the bottle as nicely,” Jones informed Dezeen.
“It was actually simply wanting on the thought of the color of the cognac, and by taking that by means of, I needed one which mirrored what the buyer could be, which is not that dissimilar to somebody that Dior or Fendi the place, they’ve that life-style the place they’re informal however good,” he continued. “And so that is what I used to be actually .”
The trainers have been made at a shoe manufacturing facility in Italy owned by Hennessy and Dior’s mother or father firm LVMH. They’re packaged inside an oak field that remembers the barrels Hennessy is rested inside, additionally designed by Jones.
He hopes that the coach can be worn by the identical buyer that drinks Hennessy X.O.
“I like the truth that you may put on with tailoring or with denim, or you may put on it casually or good, and that is why it is all one color,” mentioned Jones.
“However actually, the main focus is on the precise color of the cognac itself,” he continued. “So it is fairly easy. I discover once you do issues with footwear which can be extra easy, folks react to it. It is a lot wider and it is stronger as a result of it is very clear.”
Alongside the trainers, Jones created a bootle and decanter that have been each knowledgeable each by the unique tissue paper wrappings that Hennessy X.O was packaged in and the strategy of draping used to make clothes.
“After I noticed how the classic Hennessy bottles have been wrapped, it spoke volumes to me about how treasured each is, and the way they have been dealt with,” mentioned Jones.
“I used to be occupied with wanting on the form of the bottle,” he continued. “It is nearly like a ball robe, in a way. However, with out making it look historic, you need it to look fashionable so you are taking the side of the metallic and the concept of the drapes going up, not down.”
The decanter was forged in titanium that completely wraps inner bottle “like an architectural second pores and skin”. To extract the liquid Jones additionally designed a fusil.
For the bottle, which was described because the ready-to-wear model, an aluminium second pores and skin was created. For each items Kim approached the design as if he was designing an merchandise of clothes.
“We handled it like a mini sample, such as you would with a chunk of clothes,” he defined. “And it is kind of the central side of it that’s actually fascinating as nicely.”
“With clothes, you may regulate it in a short time, with a chunk of steel that will get moulded and made, it takes time and your unique thought will not essentially prove as you need it to be in the beginning due to technical facets of it,” he continued.
“So, it comes again in numerous phases and completely different processes. And it is fascinating to only see how that modifications and evolves.”
Earlier bottles designed for Hennessy embrace a limited-edition piece created from crinkled gold by Gehry to mark the one hundred and fiftieth anniversary of Hennessy X.O and an angular bottle designed by Libeskind for the Richard Hennessy cognac.
The images is by Brett Lloyd and Hennessy.