Unique bundles and curated actions to be launched underneath the partnership

Klook, Asia’s main journey and experiences platform, and Mandai Wildlife Group immediately introduced a three-year strategic partnership to spice up worldwide visitorship to The Mandai Wildlife Reserve, the built-in wildlife and nature precinct residence to Singapore’s wildlife parks. Leveraging Klook’s digital advertising and social content material capabilities and energy in Asia-Pacific, the collaboration targets the rising millennial and Gen-Z section in six key markets: the Philippines, Australia, Indonesia, Malaysia, Thailand, and South Korea.

This marks the primary time Mandai Wildlife Group is embarking on a multi-year, multi-market partnership with Klook, one of many largest on-line journey businesses, a go-to app for journey and leisure experiences in Asia Pacific. Collectively, Mandai Wildlife Group and Klook will co-develop regional advertising campaigns in addition to curate bundles and actions for discerning worldwide guests and place the precinct of The Mandai Wildlife Reserve as a top-of-mind vacation spot in Singapore.

Mr Eric Gnock Fah, Chief Working Officer & Co-Founder at Klook stated, “We’re thrilled to companion with The Mandai Wildlife Group, furthering their ambitions of building The Mandai Wildlife Reserve because the area’s go-to vacation spot. Our collaboration displays our shared values and dedication to accountable tourism and defending the planet and its wildlife. With social content material being the right medium to showcase the superb experiences at Mandai, we purpose to draw a youthful demographic of travellers to discover new adventures and create significant recollections.”

The partnership, which begins in April 2023, will kick off with an built-in pan-region digital marketing campaign, a collection of online-to-offline (O2O) activations, authentic social content material in addition to new choices bought completely on Klook’s platform. Park-goers can stay up for a brand new Mandai Klook Cross and different customised bundles that pair admission tickets with meals, wildlife experiences, transportation and SIM playing cards for connectivity. These bundles will create handy and seamless experiences for various travellers.

Ms Jean Choi, Chief Gross sales and Advertising Officer at Mandai Wildlife Group stated, “With journey rebounding, Mandai Wildlife Group is taking a look at new methods to have interaction travellers within the area, particularly from our high markets. We need to be culturally related and within the minds of the younger working adults and youth segments who’re at all times looking out for brand spanking new experiences. With this group being the important thing demographic customers of Klook, there may be loads of synergy to gasoline our partnership. Our collectively developed campaigns will showcase a special aspect to our upcoming vacation spot, The Mandai Wildlife Reserve, and consistent with Klook’s goal, encourage and allow extra moments of pleasure. General, Mandai Wildlife Group stays dedicated to offering significant experiences as we progressively launch new wildlife parks and nature-based choices within the subsequent three years.”

As a part of each corporations’ dedication to sustainability, a core focus of the partnership will likely be on elevating consciousness of wildlife conservation efforts and taking actions in direction of residing sustainably for the good thing about folks, wildlife, nature and the planet that all of us share. Customers also can go for “Select Good, Do Good” bundles the place a portion of the proceeds will go in direction of Mandai Wildlife Group’s conservation efforts throughout Southeast Asia.

The primary marquee marketing campaign underneath the partnership will kick off with the gentle opening of Singapore’s new chicken park at The Mandai Wildlife Reserve – Chicken Paradise – on 8 Could 2023, Singapore Zoo’s fiftieth anniversary or Golden ZOObilee. With Singapore as one of many locations that Filipinos are contemplating to go to, this new exercise and expertise is one thing thrilling to stay up for. It is going to additionally embody a collection of specifically curated mini-events which purpose to enchantment to and encourage younger {couples} to go on memorable dates at The Mandai Wildlife Reserve.

Obtain the Klook app now through the App Retailer and Google Play Retailer and uncover one thing new this summer season on the The Mandai Wildlife Reserve. Guests can hold a lookout for the detailed line-up of occasions on Klook’s platform within the coming yr.

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Learn: 15 Issues You Want To Know Earlier than Visiting Singapore