
Again in 2021, the Neo Card™ launched to a lot fanfare. A millennial- and Gen Z-focused money again card, it contains a slick app, even slicker advertising and marketing, and the promise of fantastic rewards delivered simply the way in which you need them.
Now, Neo Monetary has launched a bevy of latest merchandise with a menu of a number of pre-made choices, in addition to the choice to pick “perks” à la carte. These perks are designed to stay as much as the promise of delivering custom-made rewards tailor-made to the patron’s selection.
Let’s check out how a lot the Neo household has expanded, and what worth there could also be so that you can extract from it.
Stack Perks that Reward Your Spending
Regardless of being one of many youngest members of the Canadian monetary group, Neo has come out of the gate punching. Not solely did it launch its signature no-fee money again bank card in 2021, nevertheless it changed Capital One because the bank card issuer for Hudson’s Bay Firm co-branded playing cards shortly thereafter.
The stylistic decisions of Neo definitely remind me of a would-be “disruptor” – although because the official companion of HBC, an organization which has been in steady operation for the reason that time of King Charles II, it’s exhausting to think about an older enterprise fogey.
Nonetheless, it’s clear Neo needs to shake up the Canadian bank card house, and with this launch of perks, they’re hoping to do exactly that by permitting prospects to choose and select from a menu of advantages at an outlined month-to-month charge. The subscription mannequin comes to a different business!

Neo perks permit shoppers to order particular bank card advantages à la carte on a month-to-month subscription foundation.
Perks might be bought at a month-to-month charge and cancelled at any time. Apparently, perks bundles will final to the top of any given month, but when cancelled mid-month, cardholders will likely be charged at a prorated payment dated again to the date of cancellation.
You possibly can stack as many perks as you need, although there aren’t any reductions for buying or sustaining greater than separately.
The accessible perks are as follows:
- Premium Entry features a devoted customer support line, prolonged guarantee, and buy safety for $0.99 per 30 days.
- Journey has 2% money again on transactions outdoors Canada and journey insurance coverage for $4.99 per 30 days.
- On a regular basis Necessities provides you a gasoline & grocery multiplier possibility for $8.99 per 30 days.
- Thoughts & Physique is for the health and wellness fanatics on the market at $9.99 per 30 days.
- Meals & Drink provides a simple 1.25x multiplier on companion eating places and supply at $1.99 per 30 days.
- Cellular & Private Safety provides cell system insurance coverage, credit score monitoring, and password administration at $9.99 per 30 days.
When you can select so as to add perks to your Neo Card™ at any time you need, the corporate has additionally taken steps to create quite a lot of pre-made merchandise geared toward particular forms of shoppers.
Please observe you could add different perks to any of those playing cards, and even to your fundamental Neo Card™, however that these are being marketed as particular merchandise for individuals who desire a grab-and-go monetary answer.
The Neo Card™ Plus Journey Perks
First up on our record of those new choices is the Neo Card plus Journey perks, which is concentrated on, you guessed it, journey.
For $4.99 per 30 days, you get quite a lot of advantages which are particularly associated to journey:
- Journey insurance coverage, which incorporates emergency medical insurance coverage, automobile rental loss injury waiver, journey cancellation/interruption and flight delay protection, baggage delay and loss safety, protection for private results and lodge housebreaking, in addition to unintentional dying and dismemberment protection
- 1.5x improve to your money again charge when buying with journey companions
- SmartDelay, which supplies you free lounge entry in case your flight is delayed by greater than an hour
- Precedence Cross Normal membership ($32 (USD) on common per lounge go to)
- 2% money again on transactions made outdoors of Canada
There’s quite a bit to unpack right here. Assuming you retain this card for a 12 months, its efficient annual payment is $59.88.
The insurance coverage could also be price that to many, as a result of it seems to be considerably sturdy, however my concern is that you just can’t entry what the protection particularly entails until you have already got a Neo Card™.
The two% money again on overseas transactions reduces overseas spending to a web payment of 0.5%, which isn’t pretty much as good as a no overseas transaction payment card, however positive beats paying the complete worth.
The rise to money again on journey spending can be helpful; nevertheless, one can’t assist however really feel barely confused about how the multiplier works.
Let’s say {that a} journey companion gave you 2% in your Neo Card™. Should you purchase this bundle, this could multiply 2% by 1.5, so you’ll get a complete of three% money again. This can be a good enhance, however doing arithmetic simply to find out the speed of rewards is usually a little complicated.
SmartDelay looks as if an attention-grabbing perk, nevertheless it’s solely accessible should you’re delayed by greater than an hour. The phrases and circumstances aren’t accessible till you enroll, so sadly we’re unable to unpack this extra.
And lastly, the Precedence Cross membership is sweet should you really feel that you just get $32 (USD) of worth from every lounge go to.
The Neo Card™ Plus On a regular basis Necessities Perks
The following pre-made merchandise on our record is the Neo Card™ plus On a regular basis Necessities perks. Because it title suggests, this product is designed to boost every day spending on important wants, which in Canada are usually meals, liquor, and petroleum.
Coincidentally, each petroleum and meals can be found in bulk and at a reduction at Costco, a retailer most bank card issuers refuse to offer a multiplier for. Not so for Neo.
The advantages of the Neo Fuel & Grocery Card are as follows:
- 1.5% additional cash again on groceries, 1.5% additional cash again at liquor shops, and as much as 6% money again at companion butchers and bakers (candlestick makers presumably pending)
- 1.5% additional cash again at gasoline stations
- Quite a lot of unique provides with companion gasoline stations, similar to Husky and Irving
- $2,500 in life insurance coverage
- 24/7 free authorized help hotline
I don’t advise anybody to have interaction in any nefarious exercise, however a 24/7 authorized hotline for $8.99 per 30 days appears affordable even when your worst offence in a decade has been driving 10 km/h over the velocity restrict.
As for the opposite advantages, they provide respectable incomes should you’re in a position to organically spend sufficient to make money again exceeding the month-to-month payment, or make full use of the included providers.
The Neo Card™ Plus Premium Entry Perks
The Neo Card™ plus Premium Entry perks appears distinctive because of the small dimension of the bundle’s added price at solely $0.99 a month, or $11.88 every year. That’s lower than one month of the American Categorical Cobalt Card!
Premium Entry provides the next facilities:
- A devoted precedence cellphone line (proper now, most customer support performance is thru the app’s stay chat help)
- Early entry to pick options
- Month-to-month bonus provides
- 1.25x money again enhance on new companions, particularly for first-time purchases
- Prolonged guarantee that doubles the producer’s guarantee
- Buy safety to guard from loss and theft
The small payment for this card appears to have the early entry characteristic as certainly one of its key sticking factors, although the flexibility to stack money again on first-time purchases in all probability helps it break by means of. An enormous bonus on a big buy may simply offset the $11.88 yearly, for instance, and go away you to comfortably use the cellphone line with out having to actually pay for it.
On the similar time, the insurance coverage choices listed are as soon as once more not instantly accessible to peruse until one begins the registration course of, and such coverages are sometimes commonplace on bank cards with none charges in any respect.
What In regards to the Different Perks?
There are just a few extra packages to have a look at, which don’t come marketed as belonging to a selected card, although as all the time you’ll be able to add these to your Neo product any time you want.
The primary and easiest bundle is the Meals & Drink possibility. For $1.99 a month, you get a 1.25x enhance to the money again earned at bars and eating places partnered with Neo, in addition to on meals supply. It’s quick and easy.
The second remaining bundle is one a bit bit dearer to my coronary heart, Well being & Wellness, although it’s a bit steeper at $9.99 month-to-month.
The Well being & Wellness perks reward you with:
- 1.25x on money again earned at gyms and health studios (helpful should you pay your health club membership in full or purchase providers similar to private coaching)
- Complimentary entry to FitOn Professional, with tailor-made exercises and meal plans
- Headspace Plus membership, which is a mindfulness and meditation app replete with workouts and mantras
Lastly, there’s the Cellular & Private Safety bundle, which prices $9.99 a month and gives:
- Cellular system insurance coverage towards breakdown, injury, or theft (as much as $500 yearly with a $49 deductible)
- A free Dashlane Premium subscription service, which manages entry and passwords
- 24/7 anti-identity theft/fraud hotline, in addition to credit score monitoring
- As much as $1,000,000 in fraud, ransomware, and social engineering protection
The quantity of cellphone protection appears small within the period of $1,500 flagship merchandise, however most attention-grabbing is the thought of a bank card that comes with protection towards fraud and social engineering. Will this develop into a pattern with monetary merchandise as points like ransomware develop into extra plentiful?
Both approach, there are many choices from Neo to swimsuit any buyer’s style, and crucial factor will likely be guaranteeing you’re feeling you could extract worth from each product you subscribe to.
Conclusion
With the introduction of Neo Monetary’s latest suite of merchandise, will the menu-style of ordering bank card advantages develop into the usual as time goes by? No one can say for sure, however what is bound is that Neo is launching a sort of monetary product that hasn’t been seen earlier than in Canada.
The flexibility for the shopper to pick what advantages come, and to opt-in on a subscription foundation, is one thing we’ve by no means skilled earlier than. It is going to be attention-grabbing to see the way it stacks up towards its opponents, particularly millennial-focused month-to-month payment playing cards just like the Amex Cobalt
Till subsequent time, be certain to not overlook the advantages in your bank card.