PLDT Dwelling prevails on the 58th Anvil Awards because the most-awarded firm this yr, taking residence the extremely prestigious Platinum and Grand Anvil citations for his or her impactful advocacies and campaigns.

“We at PLDT Dwelling are grateful for and humbled by the popularity of the Public Relations Society of the Philippines’ highest awards of Platinum and Grand Anvils bestowed on our purpose-driven campaigns. A few of our profitable initiatives, like Madiskarte Mothers PH and #UsapTayo, could have been conceived and launched through the COVID-19 pandemic, however their constructive impression on the lives of Filipinos continues,” mentioned Cheryl P. Loyola, PLDT Dwelling Assistant Vice President and Head of Public Relations and Influencer Administration.

“With our customer-focused digital improvements and campaigns, PLDT Dwelling has been enabling households to create alternatives, work productively, develop information, pursue passions, and construct significant relationships,” Loyola added.

The massive winner of essentially the most prestigious Grand Anvil is Madiskarte Mothers PH, a Fb neighborhood powered by PLDT Dwelling. Launched on the top of the COVID-19 pandemic, MMPH grew to become a protected house for “mompreneurs” who personal and function their companies at residence. Now with over 150,000 members, the neighborhood offers mompreneurs, companions, and suppliers alternatives to start out, handle and develop their on-line residence companies.

In the meantime, PLDT Dwelling’s #UsapTayo marketing campaign, which was launched through the run-up to the 2022 Philippine presidential elections, gained the sought-after Platinum Anvil. As a model that advocates for sturdy and significant connections at residence, PLDT Dwelling – by means of the #UsapTayo marketing campaign — inspired Filipinos to foster a protected house the place households can converse up and hear with a coronary heart, particularly through the elections.

One other victorious initiative on the Anvil Awards from PLDT Dwelling was the Gawad Madiskarte 2022, an awards ceremony celebrating essentially the most inspiring and profitable members of Madiskarte Mothers PH.

In the identical vein of supporting ladies entrepreneurs, PLDT Dwelling’s Dwelling Biz program was cited for its contribution in serving to micro, small, and medium entrepreneurs (MSMEs) everywhere in the Philippines by means of digital inclusion and by offering them platforms and instruments to develop their companies.

Additionally profitable an Anvil Award was PLDT Dwelling’s flagship marketing campaign dubbed, “Do It Higher,” which touted how the quickest broadband permits Filipinos to pursue their passions and change into one of the best that they are often powered by the strongest fiber connections at residence.

Lastly, the model’s give attention to improvements, particularly within the residence, led its Subsequent Improve PH marketing campaign to additionally win an Anvil Award. Subsequent Improve PH highlights PLDT Dwelling’s initiatives to tell, educate and interact Filipinos in constructing the way forward for Sensible Dwelling. The marketing campaign’s YouTube collection characteristic tech content material creators and hosts Justin Quirino, Bea Chu, and Jaime Buñag, who talk about and overview the newest in good residence units and electronics. Complimenting the video platform on YouTube, Subsequent Improve PH additionally reaches out to a wider viewers by means of its digital journal.

Because of the quite a few titles that they earned all through the awards ceremony held on March 8 on the Marriott Grand Ballroom, Newport Metropolis, PLDT and Sensible Communications, Inc. scored a three-peat, bagging the coveted Firm of 12 months distinction for the third straight yr.

The Anvil Awards are an annual set of awards given by the Public Relations Society of the Philippines, the nation’s premier group for public relations professionals, to manufacturers and businesses for essentially the most wonderful and excellent public relations initiatives and campaigns in a given yr.

Observe the Out of City Journey Weblog on Fb, Twitter, Instagram, and Pinterest if you’d like extra journey and food-related updates.

Learn: