Promotion: Swiss furnishings model Vitra is increasing its European presence by means of a programme of showroom openings in renovated, distinctive historic buildings.

The model, which is thought for high-end workplace and residential furnishings by main designers, has launched into a programme of showroom growth and renovation so as to add to its international presence.

“All Vitra showrooms replicate an agile and versatile platform to showcase our workplace and residential ideas, together with each Vitra and Artek,” stated the model.

“We’re eager to current the collaboration and synergies with our companions in areas designed for communal work, actions and occasions.”

It has lately opened or renovated showrooms in Amsterdam, London, Madrid, Oslo and Stockholm.

Vitra’s newest showroom opened final month in Oslo. Set inside a Thirties metallic manufacturing facility within the resurgent Skøyen district, the understated inside was designed to distinction the economic construction and set the bottom for the model’s curated furnishings collections.

The area incorporates workplaces for Vitra native workers and in addition features as a spot for the model to host architects and designers.

Earlier this 12 months in Madrid’s bustling Salamanca district, Vitra opened a showroom inside a Twenties artwork nouveau constructing initially designed by Spanish architect Antonio Palacios as an influence provide facility for town’s metro system.

The area was renovated by Spanish studio Carlos Manzano Arquitectos to create a shiny and open area that showcases lots of the constructing’s authentic options.

Topped by a particular metal and glass roof, the area combines workplace area for Vitra’s Madrid workers together with a showroom area, Vitra Color & Materials Library and a Process Chair Lab.

“Certainly one of our foremost objectives was to peel off added components to disclose the fantastic thing about the spacious inside,” stated Until Weber, inventive director interiors and scenography.

“We additionally tried to keep up as a lot as attainable of the unique construction. For instance, we tore out a complete kitchen put in by the previous tenant to disclose splendidly preserved brick partitions.”

In Amsterdam, Vitra lately opened one other showroom on the dockside within the metropolis’s Houthavens district inside an previous industrial munitions complicated.

Vitra’s Amsterdam residence was designed by London-based interiors studio SevilPeach, which was shortlisted for inside designer of the 12 months at Dezeen Awards 2019.

Described as “breathtaking” by Vitra chairman Rolf Fehlbaum, the pared-back area options a number of showrooms, a store, workplaces, canteen, a workshop and warehouse areas.

In London, Vitra lately opened a showroom in one other heritage constructing – the Grade II-listed Tramshed in Shoreditch.

Initially constructed as an influence station for the East London Tramway in 1905, the constructing was renovated to attract consideration to its authentic options together with the central roof gentle.

Together with the showroom openings, Vitra additionally lately renovated its Stockholm showroom. The model additionally has European showrooms in Brussels, Copenhagen, Frankfurt, Prague and Paris in addition to outdoors Europe in Los Angeles, New York and Tokyo.

The target market for Vitra’s showrooms are B2B professionals, sellers, artists and designers. For its personal shoppers, Vitra caters by way of its authorised seller community and its personal on-line outlets.

Moreover, there’s the Vitra Campus in Weil Am Rhein in Germany, which incorporates the Herzog & de Meuron-designed VitraHaus flagship retailer.

“The VitraHaus is a novel constructing that we have now been engaged on for greater than a decade,” stated Nora Fehlbaum, CEO of Vitra.

“Throughout this time, we have now realized extra in regards to the constructing and about interiors generally: what does the constructing need? What fits it? What are the recipes for a superb room? What’s lacking from our assortment to make an inside much more significant or interesting? The inside we have now now created displays our solutions to those questions and it’s an ongoing venture.”

Vitra inventive director interiors and scenography Until Weber stated: “Along with the Vitra Campus, the Vitra model also needs to be tangible and visual at a neighborhood degree.”

“Relying on the situation and environment there’s a tailor-made idea, totally different color scheme, a distinct product choice – however the Vitra DNA can all the time be skilled.”

Discover out extra about Vitra’s showrooms on its web site.

Partnership content material

This text was written by Dezeen for Vitra as a part of a partnership. Discover out extra about Dezeen partnership content material right here.