They are saying the one fixed in life is change, and after celebrating 12+ years of camillestyles.com, I knew we have been prepared for a refresh. First, for these of you who’ve been right here from the start: a heartfelt thanks. I started the web site within the early days of the running a blog period, with my want to share all that impressed me driving my day by day posting. I’m past grateful that this ardour for meals, design, and gathering buddies round a desk has remodeled into a web-based—and IRL—group. Possibly it sounds tacky, but it surely’s undeniably true: I couldn’t have finished this with out all of you.
Second, it was time to match the model to its natural evolution. Camille Types has grown right into a day by day digital way of life publication that’s devoted to inspiring our viewers to create the lifetime of their desires. I wished the web site—and the model—to match that. So at present, I’m deep-diving into the thought course of and inspiration behind the change and what you may count on from us transferring ahead. Welcome to the brand new Camille Types!
Why the change?
At present, I’m fortunate to guide an unimaginable workforce of editors as we share day by day content material inspiring our group to dwell their most lovely life. The pursuit of dwelling a extra joyful, current life is an underpinning of all the things we do. Our group is vibrant and rising—and we’re simply getting began.
That being mentioned, we’d outgrown our previous weblog format and wished to create a brand new expertise that aligns with our imaginative and prescient. To carry the brand new website to life, we labored with Corey Tiani on the brand new design and Matt from Whiteley Designs on the event, and thru months of collaboration we introduced this new idea into the world.
For our new emblem, we teamed up with designer Rosee Qualls. After many conversations speaking by means of my imaginative and prescient for the brand new Camille Types, Rosee was capable of fantastically translate this imaginative and prescient to the model id you see at present.
Rosee displays on this course of, sharing that “We wished one thing that felt up to date however timeless, refined however not critical, and minimal whereas nonetheless capturing the creative spirit of the model.” She and I agree that the ultimate emblem (what you see above) appears like a bit of the model that may solely get higher with time.
Camille Types the Model
Now that I’ve defined the journey that took us from Level A to Level B, I need to emphasize: the core of Camille Types is identical. However with this rebrand, we’re higher capable of talk our mission by means of all that we do. Some key issues to know:
Our ardour is bringing recent, day by day content material that really conjures up you in your journey to dwelling the lifetime of your desires. Typically individuals ask me if I’m an influencer, and in truth I don’t resonate with that time period. Our gifted workforce of editors and creatives is creating in-depth characteristic tales and high-level shoots to carry a relentless stream of ever-evolving artistic. We’re a media firm on a singular mission to share: a ravishing residence, scrumptious meals, and gathering with the individuals they love isn’t some unattainable aim. It’s yours for the taking, irrespective of the place you reside or what your funds is.
We’re creating the identical inspiring content material, solely higher. Not solely did I would like the rebrand to higher replicate our mission, however I wished it to be simpler for you, the reader, to stroll away feeling impressed each time you go to camillestyles.com. Daily, you’ll uncover new characteristic tales throughout our core classes—meals, design, wellness, gatherings, and sweetness—in a method which you can entry (ie the positioning is quicker), and with sources extra available. It’s my hope that it doesn’t matter what time of day you join with us, Camille Types will add to the vibrancy of your life.
What to Count on
Our group is on the heart of all that we do. With the brand new Camille Types, we wished to not solely proceed to give you the most effective content material, however to make the expertise all the higher. Right here’s what you may count on from us transferring ahead.
- A greater expertise. It’s not simply the visuals—the brand new Camille types is quicker for a seamless studying expertise.
- We purpose to be a useful resource for all the things you want. By that, I imply you’ll discover it simpler to find precisely what you’re searching for. From recipes to articles to procuring hyperlinks (that’s proper—each single outfit), count on to attach with what you want sooner and simpler.
- Seamlessly-integrated advertisements. I wished you to have the ability to clearly differentiate the advertisements from the content material, and the brand new expertise delivers precisely that.
- Built-in procuring. From our favourite decor items to expert-backed dietary supplements to the items we are able to’t cease sporting—you’re now capable of entry our editors’ curated picks to carry all that inspo into your personal life.
Thanks for being part of this evolution and a member of the Camille Types group. And as at all times, my DM’s are open. I can’t wait to listen to what you assume – xo