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HomeHouse DesignWGNB creates minimal monochrome SVRN retailer in Chicago

WGNB creates minimal monochrome SVRN retailer in Chicago


A wide range of monolithic furnishings items direct the circulation of motion round this style boutique in Chicago, designed by South Korean studio WGNB.

The house for way of life model SVRN is meant to spotlight the merchandise on the market as artworks and concepts, quite than merely as clothes.

Curved bench balanced on rocks
Benches balanced on irregularly formed rocks additionally act as product shows within the retailer

“Spatial design of the SVRN retailer started with our interpretation of the SVRN’s model identification and narrative by means of the japanese perspective,” stated WGNB.

“Whereas the western perspective appears on the object itself, the japanese perspective quite focuses on the encompassing relationship of the thing.”

Thin black rails for displaying clothing
Skinny black railings are used for hanging clothes

The 4,200-square-foot (390-square-metre) retailer on North Aberdeen Road, within the Fulton Market space, is cut up into two sections: the primary gross sales ground and a again room, that are linked by a slender hall.

A muted, monochrome collection of supplies creates a serene environment in each of the areas, whereas the architectural components dictate purposeful paths that join them.

Wide shot of the store with service counter on the left
Varied architectural and furnishings components kind pathways for buyers to meander

Black railings transverse the partitions, puncturing curved and flat vertical partitions made out of supplies together with concrete, metal and black-stained thermowood.

Curved benches that act as each accent shows and seating are balanced on giant irregularly formed stones.

Hole in the stainless steel ceiling
The partitions and ceiling within the again room are lined with chrome steel

Collectively, all of those components counsel a number of meandering routes for purchasers to hint by means of the shop.

Within the again room, the curvature of the benches corresponds with a round opening within the brushed chrome steel ceiling, whereas a spherical patch of carpet sits offset on the ground.

Footwear display area
A piece devoted to footwear options a number of shelving items

Scorching-rolled metal continues throughout three partitions, making a sci-fi really feel in sure areas of the room.

Micro-cement plaster paints are used to distinction the metallic, including a rougher texture towards the sleek surfaces.

Ladder of shelves sat on a circle of carpet
A monochrome color scheme is utilized all through

“General, utilization of the supplies are manifestations of the SVRN’s model identification and narratives,” stated WGNB.

The fourth wall within the rear house is reserved for displaying footwear, which sit on cabinets of unequal heights which might be silhouetted towards backlighting.

“The spatial format of the shop considers the present that buyer’s circulation creates within the house with the objects and openness,” stated the studio.

“And, the visible stress is created by the always altering eyesight of the purchasers whereas navigating the shop.”

Store interior at night
A wide range of clean and textured surfaces create delicate contrasts throughout the boutique

Minimalist style boutiques might be discovered worldwide, with many manufacturers choosing a easy and pared-back inside to permit the merchandise to shine.

Lately accomplished examples embrace Snøhetta’s Holzweiler retailer in Copenhagen and a Jonathan Simkhai retailer in New York’s SoHo by Aruliden.

Wavy partitions define pathways
The shop was designed by WGNB, the Dezeen Awards Rising Interiors Studio in 2021

WGNB, which received the Dezeen Award for Rising Inside Designer of the Yr 2021, has additionally created monochromatic interiors for style model Juun.J’s flagship retailer and a golf provide store – each in Seoul.

The pictures is by Yongjoon Choi.


Venture credit:

Development/normal contractor: Helios Development Companies



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